Our founder, Emma Stevens, attended fashion design school near Calgary, Alberta after moving from the UK to Canada. Inspired by growing athleisure fashion trends, Emma struggled to find inclusive women’s clothing that was made in Canada, looked fabulous, and was suitable for women of all ages, shapes and sizes. She began making cool, custom, long-line hoodies that got noticed. People would stop her and ask where she bought it, and when they found out she designed and sewed the hoodies herself, she realised there was an opportunity to empower women with her unique, custom clothing brand.
Emma launched Untamed, a made in Canada custom clothing brand, and began attending markets across Canada where her hoodies quickly sold out. She realised through conversations with her buyers that women of all shapes and sizes have body insecurities. Wearing custom clothes that flatter and fit allow women to feel empowered in their shopping decisions. And with a wide range of inclusive sizing, feeling confident is achievable for every woman.
Untamed isn’t just a clothing brand that flatters, creates confidence, and makes you look good. Untamed is a way of being. It’s being in love with who you are, what you’ve got, and in charge of your life.