"Lets design something fun!"

So, like most of you, 2020 was a roller coaster, but all things considered, I am happy with how I managed to stay focused on growing the business and the flexibility to adjust to constant changes and unknowns. 

December 23rd came around, and it was the last day of our holiday pop-up shop in Cranbrook. It was a mixed emotions kind of day. I was so ready for some time off, but it had been such a fantastic experience that I also didn’t want it to be over. The group of talented ladies was incredible, and the local support was outstanding. I want to do another one so much. Spring, maybe?

For the past five weeks, I had been at the store every day we were open and making new stock the days I was home, so I was excited to start some Emma time. I had a list of things I wanted to do: snowboarding, eating my boyfriend’s fresh bread, and going on walks with brandy in my tea. I am a simple girl.

The plan was to take five days off, but I got pretty into it and ended up being very lazy for two weeks, and it was great. Well, I say off; it’s never really off when you run a business, but it was chilled and just what I needed. 

I haven’t taken a solid day off in a long time, so I tried hard not to feel guilty and enjoy it. I think this is a constant struggle for most people who own their own businesses, but I am working on it!

After two weeks, I was ready to get back to work, and so I set out to make a plan (well, an open plan because we all learned this year that anything could change). One of the things on my to-do list was to release a new design, and I was very excited to get started.

What to design?

I asked myself, "What do I want to wear?" I did well at designing what I wanted for my last two collections, so let’s try again, haha. I have so many ideas of what I want to make, but I can’t just make what looks pretty; I have to construct it at a reasonable time, it has to work with the fabric, look fantastic on a variety of body frames, and I have to keep the costs low. Easy, right?

The great thing about me selling most of my designs at festivals and shows is seeing most of my beautiful customers try on my designs and listen to their feedback. I thought about designing something completely different, but one of the most popular things I hear is, “Yay, finally, something that is long that I can wear over tights.” 

So why is change a good thing? I love wearing long tops and dresses, and it’s all about me, right? Haha

My favourite things about the two collections that I offer now are how great they look on various body frames and how versatile they are. My customers also love this; they want something that is long, comfortable, flattering and makes them feel great, so I hope to achieve this in my new design.

It’s been fun and stressful, but … watch this space. It's exciting times at Untamed! My next blog will provide more information about the new design. 

But for now, head over and check out the New Prints for the Ego Collection.

Or read more about Me and Untamed here.