The Fernie Feel Good Collaboration

Hello, my name is Emma. I am the owner and seamstress at Untamed Fernie, a Canadian-made Clothing Company specialising in beautiful long tops with unique art pieces on the back.

Untamed has collaborated with the talented local artist Brianne Chisholm from B.Aynsley Art to design a Limited Edition Collection of stunning back panels for our line of beautiful long tops —where a % of all sales go towards the Elk Valley Suicide Task Force.

We want to normalize that we ALL have days where we dislike something about our body, we wish we looked a different way, we criticize ourselves and tell ourselves we can’t wear certain items…I could go on and on…

We wanted to put this Fernie collaboration together to raise money for the EVSTF and raise awareness that we must STOP being so hard on ourselves. 

We want to normalise & preach that we all deserve to feel good about ourselves; no one is perfect. We have to do what is right for our bodies and our health path and start to love all of our bodies; Yes, even the lumpy bits, the flat bits, the crooked, and the wonky bits. 

“We have to try not to say anything to ourselves that we wouldn't say to our friends.”

We are exceptional at telling our friends how great their bum looks, how clear their skin is or how pretty their hair looks, but we never say the same to ourselves. Why? 

How it began?

I love going to shows and seeing all you beautiful ladies try on my designs, but it makes me sad and mad how 95% of you criticize your bodies. 

I have learned so much about women in the past two years and sadly realised that most are unhappy with their bodies, and I want this to change; I know it's hard, but we only get ONE! 

So, I approached Brianne from B.Aynsley Art to design some beautiful back panels for my Ego Collection; I had worked with Brianne before when she was the first artist to create a back panel for me a few years ago

Brianne created these 3 stunning pieces, and I think they are so beautiful, fit perfectly with the Untamed style and grasp the feel of this Special Collection. Learn more about Brianne on her website.

Raising Money For The Elk Valley Suicide Task Force And Making Pretty Clothes ... Win-Win! 

Brianne says "My father was very often critical support for my emotional health and reminded me to incorporate a lighthearted approach in everything I do. Our connection was strong and unbreakable, and in losing him, I found a new strength in myself. Every time I see a dragonfly, I say hello, thank him for his guidance, and remember that he is still with me".

This collaboration focuses on the fact that it is okay to not be okay and that we all go through ups and downs —But lets talk to each other to normalize this.

Oh and let’s have a fun photoshoot.

We needed some promotional material for this collection and saw this as an excellent opportunity to hold a fun photoshoot for women of the local area and a beautiful opportunity to create a safe space for connection and breaking stigma.

Ev Eijsermans and The Elk valley Suicide Task Force Team advertised for local women to come and help us with this idea and 15 fabulous ladies showed up in James White Park in our beautiful home town of Fernie, BC on June 22nd. 

We had a fantastic evening hanging out in the mountains and taking photos of the Stunning New Collection. 

Thank you to Kelly from New Roots Hair Co, Hannah, the makeup artist and Randi Goertzen from Red Flannel Photography for kindly donating your skills and time; it wouldn't have been possible without YOU. 

And a HUGE thank you to all the fabulous ladies who showed up for our shoot and made it all possible... You Rock. We really appreciate you all. 

SO let’s also normalize & preach that "We all deserve to feel good about ourselves and to be happy with our bodies. It's not easy, but let's look in the mirror and find the good".

The Fernie Feel Good Collection, by Untamed Fernie and B.Aynsley Art, raising awareness for the Elk Valley Suicide task Force —We raised $2024 for the Elk Valley Suicide Task Force.

We only get one body... so let's all join together and learn to love it —Learn More about the design process here.