The Fernie Feel Good Collaboration

Untamed has collaborated with the talented local artist Brianne Chisholm from B.Aynsley Art to design a Limited Edition Collection of stunning back panels for our line of beautiful long tops —where a % of all sales go towards the Elk Valley Suicide Task Force.

We want to normalize that we ALL have days when we dislike something about our bodies, wish we looked a different way, criticize ourselves, and tell ourselves we can’t wear certain items.

We are exceptional at telling our friends how great their bum looks, how clear their skin is or how pretty their hair looks, but we never say the same to ourselves. Why? 

We wanted to put this Fernie collaboration together to raise money for the EVSTF and raise awareness that we must STOP being so hard on ourselves.

We all deserve to feel good about ourselves; no one is perfect. We have to do what is right for our bodies and our health and start to love all of our bodies—yes, even the lumpy bits, the flat bits, the crooked, and the wonky bits. 

Raising Money For The Elk Valley Suicide Task Force And Making Pretty Clothes ... Win-Win! 

How it began?

I love going to shows and seeing all you beautiful ladies try on my designs, but it makes me sad and mad how 95% of you criticize your bodies. 

I have learned so much about women in the past two years and sadly realized that most are unhappy with their bodies, and I want this to change. I know it's hard, but we only get ONE! 

So, I approached Brianne from B.Aynsley Art to design some beautiful back panels for my Ego Collection. I had worked with Brianne before when she was the first artist to create a back panel for me a few years ago, and I loved her style, vibe and attitude.

Brianne created these 3 stunning pieces, and they are so beautiful, fit perfectly with the Untamed style and grasp the feel of this Special Collection. 

Brianne says, "My father was often critical for my emotional health and reminded me to incorporate a lighthearted approach in everything I do. Our connection was strong and unbreakable, and in losing him, I found a new strength in myself. Every time I see a dragonfly, I say hello, thank him for his guidance, and remember that he is still with me."

This collaboration focuses on the fact that it is okay not to be okay and that we all go through ups and downs. But let's talk to each other to normalize this.

And a great reason to have a fun photoshoot.

We needed some promotional material for this collection and saw this as an excellent opportunity to hold a fun photoshoot for women of the local area and a beautiful opportunity to create a safe space for connection and breaking the stigma.

Ev Eijsermans and The Elk Valley Suicide Task Force Team advertised for local women to come and help us with this idea, and 15 fabulous ladies showed up in James White Park in our beautiful hometown of Fernie, BC, on June 22nd. 

We had a fantastic evening hanging out in the mountains and taking photos of the Stunning New Collection. 

A HUGE thank you to all the fabulous ladies who showed up for our shoot and made it all possible... You Rock. We really appreciate you all. 

So, let’s also normalize and preach that "We all deserve to feel good about ourselves and to be happy with our bodies. It's not easy, but let's look in the mirror and find the good."

Thank you to Kelly from New Roots Hair Co, Hannah, the makeup artist and Randi Goertzen from Red Flannel Photography for kindly donating your skills and time; it wouldn't have been possible without YOU. 

We only get one body... so let's all join together and learn to love it —Learn More about the design process here.

The Fernie Feel Good Collection, by Untamed Fernie and B.Aynsley Art, raised awareness for the Elk Valley Suicide Task Force, and we raised $2024, and I couldn't be happier.