Hello, my name is Emma. I am the owner and seamstress at Untamed Fernie, a Canadian-made Clothing Company specialising in beautiful long tops with unique art pieces on the back.
Untamed has collaborated with the talented local artist Brianne Chisholm from B.Aynsley Art to design a Limited Edition Collection of stunning back panels for our line of beautiful long tops —where 20% of all sales go towards the Elk Valley Suicide Task Force.
We wanted to put this Fernie collaboration together to raise money for the EVSTF and raise awareness that we must STOP being so hard on ourselves.
We want to normalise & preach that we all deserve to feel good about ourselves; no one is perfect. We have to do what is right for our bodies and our health path and start to love all of our bodies; Yes, even the lumpy bits, the flat bits, the crooked, and the wonky bits.
How it began?
I love going to shows and seeing all you beautiful ladies try on my designs, but it makes me sad and mad how 95% of you criticise your bodies. I have learned so much about women in the past two years and sadly realised that most are unhappy with their bodies.
“We have to try not to say anything to ourselves that we wouldn't say to our friends.”
We are exceptional at telling our friends how great their bum looks, how clear their skin is or how pretty their hair looks, but we never say the same to ourselves. Why?
So I approached Brianne to design some back panels, and she went to work …
Each piece first began as a basic sketch to create something to fit an elongated size. Once the idea was complete, I then scaled down the size and drew the design, first with pencil, and then did the final layer with ink.
From there, the design was scanned and transferred into a digital version, where I was able to clean up the linework and add the colour so it could be best printed onto fabric. Each of the significant elements (bee, lunar moth, dragonfly) was then added, and the colours were again rendered to best work with the imagery, size, and shape of the panel.
Why the Bee, Luna Moth and Dragonfly?
The Bee. They are one of the tiniest, hardest working creatures that strive to reach their goals. Not only are they adorable and crucial to our planet's health, but they are also a reminder for me to keep working toward my goals and not give up on the things that bring me joy.
The Luna Moth spends most of its life going through hardships but triumphantly emerges, even for a brief time. Yes, time is fleeting and should be used in whatever way is most valuable, but more importantly, without the difficulty of growth, we will not emerge triumphant.
The dragonfly carries the symbolism of personal transformation. Some cultures recognise the dragonfly as the crossing over of a loved one. It is often believed that dragonflies carry messages from the deceased to loved ones on the other side.
My father was very often critical support for my emotional health and reminded me to incorporate a lighthearted approach in everything I do. Our connection was strong and unbreakable, and in losing him, I found a new strength in myself. Every time I see a dragonfly, I say hello, thank him for his guidance, and remember that he is still with me.
Let’s have a photoshoot.
We needed some promotional material for this collection and saw this as an excellent opportunity to hold a fun photoshoot for women of the local area and a beautiful opportunity to create a safe space for connection and breaking stigma!
This collaboration focuses on the fact that it is okay to not be okay and normalises that we all go through ups and downs.
We want to normalize that we ALL have days where we dislike something about our body, we wish we looked a different way, we criticize ourselves and tell ourselves we can’t wear certain items…I could go on and on…
SO let’s also normalize & preach that "We all deserve to feel good about ourselves and to be happy with our bodies. It's not easy, but let's look in the mirror and find the good".
The Fernie Feel Good Collection, by Untamed Fernie and B.Aynsley Art, raising awareness for the Elk Valley Suicide task Force —Designs will be available at The Wapiti Music Festival on August 5th, and 6th with 20% of all sales going towards the Elk Valley Suicide Task Force.
We only get one body... so let's all join together and learn to love it —Learn More.